SEO or PPC – Which one is better?
To increase traffic to your website, you have two basic options: search engine optimisation (SEO) or pay-per-click (PPC). SEO and PPC are both incredibly useful ways of improving ranking for your business on search engine result pages (SERPs). However, which
Top 10 Innovative Packaging Concepts
Have you ever wondered why you initially purchase a specific brand? Yes, you may have needed shampoo and conditioner, but did you need that particular variety? The one with the sleek, expensive looking bottles? Probably not, but you bought them
Why your business needs Google AdWords?
Google AdWords has been a game changer for online marketing campaigns. It is one of the most beneficial tools for any online business and saves waiting for SEO campaigns to kick in. But if you've never used Google AdWords before,
How to Get the Most from Email Marketing
Incorporating email marketing into digital marketing strategies can yield a bountiful return on investment (ROI). However, there are a few things you need to know, to help you make the most of your email marketing campaign. Do’s: Successful email marketing strategies rely