Every strong brand will gradually date and fall behind as a business grows and evolves. Therefore, a brand refresh is critical to maintaining relevancy in the market. But how do you know when you need one? While each brand is unique, there are a few reliable ways to determine whether or not it’s time for a brand refresh.   1. Is Your Branding Outdated? Customer and market tastes change, as does your business. Moreover, the channels we use to communicate are changing as well. Consequently, it is important to take a step back

Social media is quickly becoming one of the most influential aspects of digital marketing. If you're not utilising this valuable resource, you are missing out on an incredible marketing opportunity. From brand recognition to customer insights and relationship building, many savvy business owners are incorporating social media into their digital marketing strategy. Here are just a few of the reasons why social media is so important for your business.   It Increases Marketplace Awareness Social media can help you get information and a better understanding of your industry. By observing activity on your

Well-executed brochure designs have stood the test of time as a go-to marketing tool, and for good reason. While we are steadily moving into a so-called paperless world, there are enormous benefits to incorporating a well-designed brochure into your marketing campaign.   1. Cost-Effective A well-designed brochure is a cost-effective method for marketing your business or product. Television and radio campaigns can run into the thousands. Meanwhile, a well-designed pamphlet can cover a broader range of information for a fraction of the cost. Social media advertising might also seem like an inexpensive marketing

Building a small business is hard, and marketing on a budget can be even harder. However, nowadays, small businesses have greater access to cost-effective marketing tools. Mix that with a little innovation, and a big budget isn't necessary to market your business effectively.   1. Speak at Seminars Many organisations are looking for qualified, subject-matter experts who can present to their audience. Speaking at a seminar provides publicity from both marketing the event and from the event itself. A lot of people hate public speaking though. However, the more you do it, the

The education sector is rife with competition, which means a healthy and growing market. However, it also means that marketing has moved to the top of the agenda for many schools. As a result, more schools are turning towards digital marketing to promote their institution. To help you get started with digital marketing for your school, we’ve compiled a list of the top 5 tips to ensure an effective campaign. 1.    Develop an Inbound Marketing Strategy Developing an inbound marketing approach can significantly increase your admissions enquiries. This strategy works by attracting

As the name suggests, user-generated content (UGC) is content provided by customers and clients to your social media pages and website. Content originates in many forms, such as reviews, hashtags and photo’s, and serves to lift engagement, strengthen consumer trust, and drive sales. While it might seem unusual for customers to provide a business with positive publicity. If social media has taught us anything, it is that people love to have their say.   via GIPHY Why Harness User-Generated Content? The users of your brand create the content anyway, so why not make the

At the end of a hectic networking event, people often end up with a brick of generic cards. That means you need to have a business card that engages recipients and stands out from the rest. To make a memorable and impactful impression, try one of these 10 ideas to make your business cards really stand out.   1. Be creative There are many ways to be creative with your business card. Ideas can begin with something as simple as a camera or lens-shaped cards for a photographer. Or go as big as

Every once in a while we are bestowed with a bonus day off either side of a weekend. For that 72 hours, you shed your pantsuit, head somewhere sunny and forcibly forget your email password. But then the work-week rolls in, catching you by surprise (possibly because you have been on island time) and leaving you with confusing, mixed emotions. To help you work through this grieving stage we have outlined the 7 Stages of Post-Long-Weekend Grief, using the most digestible of visual aids: the gif. Have a read while IT resets your

Good brand identity can set you apart from your competitors. However, strong brand identity delivers brand loyalty and trust. There is a common belief that brand identity is an organisations brand name and logo. While these are significant components of brand identity, there is much more to it than that. The real strength of your organisations brand identity, is through the interactions customers have with your business. Whether face-to-face, through your website, or over the telephone, each one of these touchpoints is defined by your brand identity.   Getting the Visual Devices Right Branding

When it comes to marketing, many start-ups make false assumptions about SEO. Consequently, they become increasingly frustrated when they cannot achieve what they set out to do. To help you avoid them, here are 10 common SEO mistakes most start-ups make.   1. They don’t put PPC before SEO Just because SEO is essentially free traffic that doesn’t mean it’s the best way for start-ups to begin marketing themselves. It is vital that when you invest in SEO, you target the correct keywords. The best way to discover the right keywords is by

You probably already know that Google uses a bot to crawl your website as if they were a real visitor. This process is called indexing and is how they gather knowledge to rank your website. At the moment, Google surfs your site as a desktop user. However, they are currently working on a bot that will surf your site as a mobile user instead. What this means is that Google search engine results will soon rank websites based on the mobile version. To help you get website ready, we’ve taken

To increase traffic to your website, you have two basic options: search engine optimisation (SEO) or pay-per-click (PPC). SEO and PPC are both incredibly useful ways of improving ranking for your business on search engine result pages (SERPs). However, which one is better? The answer to that depends on a variety of factors. What’s the Difference? There are a number of differences between SEO and PPC, but essentially the key differences are in the names. SEO is an organic way to optimise your website for search engines, with specific SEO tools. Free,

Have you ever wondered why you initially purchase a specific brand? Yes, you may have needed shampoo and conditioner, but did you need that particular variety? The one with the sleek, expensive looking bottles? Probably not, but you bought them anyway because they made you feel extravagant. It may very well be the same product as those found in the discount bin, but you didn’t even give them a second glance. Creative packaging can make or break your product—and striking design can deliver outstanding results. 1. Simplicity Sometimes simplicity is key. The

Google AdWords has been a game changer for online marketing campaigns. It is one of the most beneficial tools for any online business and saves waiting for SEO campaigns to kick in. But if you've never used Google AdWords before, and you're wondering if it's worth it or not, then here are a few reasons why your business needs Google AdWords. What is Google AdWords? First of all, let’s have a quick look at Google Adwords, for those of you who are new to the term. You’ve probably heard that being seen

Incorporating email marketing into digital marketing strategies can yield a bountiful return on investment (ROI). However, there are a few things you need to know, to help you make the most of your email marketing campaign. Do’s: Successful email marketing strategies rely on several factors. However, the below elements are the main ones you want to ensure you stick to for maximum ROI. Data collection The best way to connect your audience to your brand is to personalise your email campaigns. Personalisation means finding out valuable information about your audience. Every piece of data

The art of SEO continually evolves, making it increasingly difficult to uncover the mysteries of the search engine results page (SERP). Consequently, the question of how to make a website rank higher haunts webmasters and business owners around the world. Even seasoned SEO writers and digital marketers can feel the pressure. However, while it might seem like a daunting task, you are not alone in your quest to learn how to make your website rank higher.   Page Authority Page Authority is a score that predicts how well a specific page will rank

The landing page is a high-conversion tool every business needs for a successful digital marketing strategy. Regardless of whether you’re after lead generation, sales, or to maximise on your AdWords, your business needs good landing pages. But how do landing pages’ work to create conversions? What are landing pages? Landing pages are webpages that visitors to your website ‘land on’ when they visit your site. They are different to your main website pages, including the home page. The landing page design is simple and there is usually only one choice for exiting

Online visibility is critical for business websites, especially start-ups and businesses with small-scale advertising campaigns. With over 40,000 searches per second on Google, high search engine rankings are vital for driving traffic to your website. This is because over 95% of Internet users don’t look past the first three search result pages. Therefore, when designing a Search Engine Marketing (SEM) campaign, it is important to know the difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC).   The Key Difference Search Engine Optimisation is the art of optimising a websites content

A school yearbook is a book published annually to record, highlight, and commemorate the past year of a school. Some schools are starting to decrease page counts and even drop the physical yearbook altogether, in favour of digital alternatives. But, just how viable is the digital yearbook and is it a better alternative to the printed version? To answer this question, we’ve taken a look at both sides, and examined the positives and negatives of both.   Australian Yearbooks Australian yearbooks function as an annual magazine for schools, objectively reporting events that occurred