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5 Inspiring Websites of Innovative Design
Today we are taking a look at 5 inspiring websites incorporated with the latest design trends. These trends include modern interactive elements and innovative user interface.
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Why your style guide is your most important brand asset
When you walk into a store like Target or Myer, it feels the same as the last one you visited. Not only that, but their stores
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Does Your Brand Need a Refresh? 10 questions to ask yourself.
Every strong brand will gradually date and fall behind as a business grows and evolves. Therefore, a brand refresh is critical to maintaining relevancy in the
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Why is Social Media so Important for Your Business?
Social media is quickly becoming one of the most influential aspects of digital marketing. If you're not utilising this valuable resource, you are missing out on
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Top 6 Benefits of a Well-Executed Brochure Design
Well-executed brochure designs have stood the test of time as a go-to marketing tool, and for good reason. While we are steadily moving into a so-called
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The Top 7 Big Marketing Ideas for Small Budgets
Building a small business is hard, and marketing on a budget can be even harder. However, nowadays, small businesses have greater access to cost-effective marketing tools.
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Top 5 Tips for an Effective School Digital Marketing Campaign
The education sector is rife with competition, which means a healthy and growing market. However, it also means that marketing has moved to the top of
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Why is User Generated Content Important for your Business?
As the name suggests, user-generated content (UGC) is content provided by customers and clients to your social media pages and website. Content originates in many forms,
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10 Ideas to Make Your Business Cards Really Stand Out
At the end of a hectic networking event, people often end up with a brick of generic cards. That means you need to have a business
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The 7 stages of Post-Long-Weekend Grief, as gifs.
Every once in a while we are bestowed with a bonus day off either side of a weekend. For that 72 hours, you shed your pantsuit, head
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Building a Strong Brand Identity for Your Business
Good brand identity can set you apart from your competitors. However, strong brand identity delivers brand loyalty and trust. There is a common belief that brand identity
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How to Avoid the Top 10 SEO Mistakes Most Start-ups Make
When it comes to marketing, many start-ups make false assumptions about SEO. Consequently, they become increasingly frustrated when they cannot achieve what they set out to
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How to get website ready for mobile-first indexing
You probably already know that Google uses a bot to crawl your website as if they were a real visitor. This process is called indexing and
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SEO or PPC – Which one is better?
To increase traffic to your website, you have two basic options: search engine optimisation (SEO) or pay-per-click (PPC). SEO and PPC are both incredibly useful ways
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Top 10 Innovative Packaging Concepts
Have you ever wondered why you initially purchase a specific brand? Yes, you may have needed shampoo and conditioner, but did you need that particular variety?
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Why your business needs Google AdWords?
Google AdWords has been a game changer for online marketing campaigns. It is one of the most beneficial tools for any online business and saves waiting
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How to Get the Most from Email Marketing
Incorporating email marketing into digital marketing strategies can yield a bountiful return on investment (ROI). However, there are a few things you need to know, to
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How to Make Your Website Rank Higher
The art of SEO continually evolves, making it increasingly difficult to uncover the mysteries of the search engine results page (SERP). Consequently, the question of how
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How Landing Pages Can Achieve Conversions
The landing page is a high-conversion tool every business needs for a successful digital marketing strategy. Regardless of whether you’re after lead generation, sales, or to
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What’s the Difference between SEO and PPC?
Online visibility is critical for business websites, especially start-ups and businesses with small-scale advertising campaigns. With over 40,000 searches per second on Google, high search engine
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Printed vs Digital Yearbooks – which one is better?
A school yearbook is a book published annually to record, highlight, and commemorate the past year of a school. Some schools are starting to decrease page