At Little Big Design, we craft intelligent designs to deliver on your business objectives and create an exceptional experience. We are proudly part of the GJI group.

As a group, our collective capabilities span communication, design, printing, recruitment and interior design. We collaborate strategically, to give our brands a powerful combination of services and support.

  • A school yearbook is a book published annually to record, highlight, and commemorate the past year of a school. Some schools are starting to decrease page counts and even drop the physical yearbook altogether, in favour of digital alternatives. But, just how viable is the digital yearbook and is it a better alternative to the printed version? To answer this question, we’ve taken a look at both sides, and examined the positives and negatives of both.   Australian Yearbooks Australian yearbooks function as an annual magazine for schools, objectively reporting events that occurred

  • Online visibility is critical for business websites, especially start-ups and businesses with small-scale advertising campaigns. With over 40,000 searches per second on Google, high search engine rankings are vital for driving traffic to your website. This is because over 95% of Internet users don’t look past the first three search result pages. Therefore, when designing a Search Engine Marketing (SEM) campaign, it is important to know the difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC).   The Key Difference Search Engine Optimisation is the art of optimising a websites content

  • The landing page is a high-conversion tool every business needs for a successful digital marketing strategy. Regardless of whether you’re after lead generation, sales, or to maximise on your AdWords, your business needs good landing pages. But how do landing pages’ work to create conversions? What are landing pages? Landing pages are webpages that visitors to your website ‘land on’ when they visit your site. They are different to your main website pages, including the home page. The landing page design is simple and there is usually only one choice for exiting

  • The art of SEO continually evolves, making it increasingly difficult to uncover the mysteries of the search engine results page (SERP). Consequently, the question of how to make a website rank higher haunts webmasters and business owners around the world. Even seasoned SEO writers and digital marketers can feel the pressure. However, while it might seem like a daunting task, you are not alone in your quest to learn how to make your website rank higher.   Page Authority Page Authority is a score that predicts how well a specific page will rank

  • Incorporating email marketing into digital marketing strategies can yield a bountiful return on investment (ROI). However, there are a few things you need to know, to help you make the most of your email marketing campaign. Do’s: Successful email marketing strategies rely on several factors. However, the below elements are the main ones you want to ensure you stick to for maximum ROI. Data collection The best way to connect your audience to your brand is to personalise your email campaigns. Personalisation means finding out valuable information about your audience. Every piece of data

  • Google AdWords has been a game changer for online marketing campaigns. It is one of the most beneficial tools for any online business and saves waiting for SEO campaigns to kick in. But if you've never used Google AdWords before, and you're wondering if it's worth it or not, then here are a few reasons why your business needs Google AdWords. What is Google AdWords? First of all, let’s have a quick look at Google Adwords, for those of you who are new to the term. You’ve probably heard that being seen

  • Have you ever wondered why you initially purchase a specific brand? Yes, you may have needed shampoo and conditioner, but did you need that particular variety? The one with the sleek, expensive looking bottles? Probably not, but you bought them anyway because they made you feel extravagant. It may very well be the same product as those found in the discount bin, but you didn’t even give them a second glance. Creative packaging can make or break your product—and striking design can deliver outstanding results. 1. Simplicity Sometimes simplicity is key. The

  • To increase traffic to your website, you have two basic options: search engine optimisation (SEO) or pay-per-click (PPC). SEO and PPC are both incredibly useful ways of improving ranking for your business on search engine result pages (SERPs). However, which one is better? The answer to that depends on a variety of factors. What’s the Difference? There are a number of differences between SEO and PPC, but essentially the key differences are in the names. SEO is an organic way to optimise your website for search engines, with specific SEO tools. Free,

  • You probably already know that Google uses a bot to crawl your website as if they were a real visitor. This process is called indexing and is how they gather knowledge to rank your website. At the moment, Google surfs your site as a desktop user. However, they are currently working on a bot that will surf your site as a mobile user instead. What this means is that Google search engine results will soon rank websites based on the mobile version. To help you get website ready, we’ve taken

  • When it comes to marketing, many start-ups make false assumptions about SEO. Consequently, they become increasingly frustrated when they cannot achieve what they set out to do. To help you avoid them, here are 10 common SEO mistakes most start-ups make. 1. They don’t put PPC before SEO Just because SEO is essentially free traffic that doesn’t mean it’s the best way for start-ups to begin marketing themselves. It is vital that when you invest in SEO, you target the correct keywords. The best way to discover the right keywords is by

  • Good brand identity can set you apart from your competitors. However, strong brand identity delivers brand loyalty and trust. There is a common belief that brand identity is an organisations brand name and logo. While these are significant components of brand identity, there is much more to it than that. The real strength of your organisations brand identity, is through the interactions customers have with your business. Whether face-to-face, through your website, or over the telephone, each one of these touchpoints is defined by your brand identity. Getting the Visual Devices Right Branding