A school yearbook is a book published annually to record, highlight, and commemorate the past year of a school. Some schools are starting to decrease page counts and even drop the physical yearbook altogether, in favour of digital alternatives. But, just how viable is the digital yearbook and is it a better alternative to the printed version? To answer this question, we’ve taken a look at both sides, and examined the positives and negatives of both.   Australian Yearbooks Australian yearbooks function as an annual magazine for schools, objectively reporting events that occurred

Online visibility is critical for business websites, especially start-ups and businesses with small-scale advertising campaigns. With over 40,000 searches per second on Google, high search engine rankings are vital for driving traffic to your website. This is because over 95% of Internet users don’t look past the first three search result pages. Therefore, when designing a Search Engine Marketing (SEM) campaign, it is important to know the difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC).   The Key Difference Search Engine Optimisation is the art of optimising a websites content

The art of SEO continually evolves, making it increasingly difficult to uncover the mysteries of the search engine results page (SERP). Consequently, the question of how to make a website rank higher haunts webmasters and business owners around the world. Even seasoned SEO writers and digital marketers can feel the pressure. However, while it might seem like a daunting task, you are not alone in your quest to learn how to make your website rank higher.   Page Authority Page Authority is a score that predicts how well a specific page will rank

Incorporating email marketing into digital marketing strategies can yield a bountiful return on investment (ROI). However, there are a few things you need to know, to help you make the most of your email marketing campaign. Do’s: Successful email marketing strategies rely on several factors. However, the below elements are the main ones you want to ensure you stick to for maximum ROI. Data collection The best way to connect your audience to your brand is to personalise your email campaigns. Personalisation means finding out valuable information about your audience. Every piece of data

Google AdWords has been a game changer for online marketing campaigns. It is one of the most beneficial tools for any online business and saves waiting for SEO campaigns to kick in. But if you've never used Google AdWords before, and you're wondering if it's worth it or not, then here are a few reasons why your business needs Google AdWords. What is Google AdWords? First of all, let’s have a quick look at Google Adwords, for those of you who are new to the term. You’ve probably heard that being seen