Why your business needs Google AdWords?
Google AdWords has been a game changer for online marketing campaigns. It is one of the most beneficial tools for any online business and saves waiting for SEO campaigns to kick in. But if you’ve never used Google AdWords before, and you’re wondering if it’s worth it or not, then here are a few reasons why your business needs Google AdWords.
What is Google AdWords?
First of all, let’s have a quick look at Google Adwords, for those of you who are new to the term. You’ve probably heard that being seen on Google is one of the best ways to grow your business. Google AdWords is an opportunity to bid on keywords, so your website will show up on a search engine results page (SERP). This marketing strategy has allowed many Australian business websites to rank above their competition on SERPs. You only pay when your ad is clicked on though, which makes this an efficient, cost-effective and potentially high-volume lead-generation exercise.
AdWords is Easily Measurable
AdWords PPC (pay-per-click) is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t know what actions led to increased or decreased rankings. However, the ability for advertisers to measure marketing campaigns is an attractive feature of Google AdWords. Metrics include click-through rates, conversions, costs per click, and costs per acquisition.
A fundamental element of Google AdWords is the information your digital marketing campaign accumulates. This info enables you to get into the mind of your customers based on actual data. Through AdWords, you can gain knowledge regarding customer habits, interests, and requirements. Businesses’ can analyse metrics and refine their marketing campaign to see what works and what doesn’t.
AdWords is customisable and extremely flexible. This flexibility provides businesses with many options to tailor their online marketing campaigns and ads, and allow hyper-targeting of audiences. Google Analytics enables advertisers to match specific keyword types to their website. For instance, instead of splitting “Brisbane SEO Company” into generic searches like “Brisbane” and “SEO Company”, they can be combined, for a more specific search term. Furthermore, it allows businesses to display essential elements, such as logos, images, and contact information. Google AdWords flexibility also extends into geo-targeting advertisements. Geo-targeting enables advertisers to narrow audiences based on their geographical location, language, time of day, and the device or browser they’re using.
You will gain higher quality leads through Google AdWords, leading to a higher conversion rate. Organic traffic does work, but paid search traffic converts better than organic traffic, with conversion rates up to two times higher. It is essential to keep in mind that conversion rates vary by industry, and so this may not be true for your business, but paid search traffic is more targeted and qualified. Moreover, queries that result in ad clicks are much more likely to be commercial, rather than someone seeking information. Google is continually updating its algorithms as well, to ensure that users are getting the most relevant results to their searches. Therefore, the only people typically who see your ads are those explicitly searching the keywords associated with your campaign, people who are in need of your product or service.
Your Competitors Are Using AdWords
It is imperative to keep in mind that your competitors are using AdWords. That means if you’re not using Google AdWords, you risk losing those high-quality leads to your competition. Do a few searches on keywords related to your business, and you will see who is using AdWords. You can tell who they are by the “Ad” label next to their SERP ranking, which will be high. If your competitors are there in the sponsored results at the top of the SERP, can you afford not to be?
Google AdWords is one of the most successful platforms for marketing campaigns. It provides a range of benefits as part of a complete digital campaign and can enhance the visibility of your website, whether or not you’re running a successful SEO campaign. Through refined keyword management, your business could obtain high visibility and reach a broader—more relevant—audience.
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