Social media is quickly becoming one of the most influential aspects of digital marketing. If you're not utilising this valuable resource, you are missing out on an incredible marketing opportunity. From brand recognition to customer insights and relationship building, many
The education sector is rife with competition, which means a healthy and growing market. However, it also means that marketing has moved to the top of the agenda for many schools. As a result, more schools are turning towards digital
As the name suggests, user-generated content (UGC) is content provided by customers and clients to your social media pages and website. Content originates in many forms, such as reviews, hashtags and photo’s, and serves to lift engagement, strengthen consumer trust,
When it comes to marketing, many start-ups make false assumptions about SEO. Consequently, they become increasingly frustrated when they cannot achieve what they set out to do. To help you avoid them, here are 10 common SEO mistakes most start-ups
To increase traffic to your website, you have two basic options: search engine optimisation (SEO) or pay-per-click (PPC). SEO and PPC are both incredibly useful ways of improving ranking for your business on search engine result pages (SERPs). However, which
The art of SEO continually evolves, making it increasingly difficult to uncover the mysteries of the search engine results page (SERP). Consequently, the question of how to make a website rank higher haunts webmasters and business owners around the world.
Online visibility is critical for business websites, especially start-ups and businesses with small-scale advertising campaigns. With over 40,000 searches per second on Google, high search engine rankings are vital for driving traffic to your website. This is because over 95%