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Why is Social Media so Important for Your Business?

Social media is quickly becoming one of the most influential aspects of digital marketing. If you’re not utilising this valuable resource, you are missing out on an incredible marketing opportunity. From brand recognition to customer insights and relationship building, many savvy business owners are incorporating social media into their digital marketing strategy. Here are just a few of the reasons why social media is so important for your business.


It Increases Marketplace Awareness

Social media can help you get information and a better understanding of your industry. By observing activity on your profile, you can see what customers are interested in and what their opinions are.


It Increases Brand Awareness

Social media is a powerful tool when it comes to growing awareness of your brand. Reputable marketing agencies agree that social media has a positive impact on brand awareness.


It Increases Brand Authority

The more you are talked about on social media, the more valuable and authoritative your brand appears to new users. Moreover, interacting with major influencers boosts your visible authority and reach.


It Improves Customer Engagement

Social media is perfect for customer service, engagement with customers, market research, and more. Furthermore, social media helps businesses reach a wider audience locally and globally.


It Builds Brand loyalty

Retaining an existing customer is 10 times easier than trying to win one back. To get the most out of your social media, focus on engaging with your audience and developing a bond.
It Enhances Your Search Engine Optimisation (SEO) Rankings The ranking of your website in search engines can be affected by the size and influence of your social network. As your social following grows, your SEO rankings may also increase.


It Increases Traffic to Your Website

Without social media, your inbound traffic is limited to people already familiar with your brand. By sharing your content on social media, you are giving users a reason to click-through to your website.


It’s A Platform for E-Commerce

Did you know that you can link customers and clients directly to sales portals via social media links and interactive YouTube videos? Moreover, existing customers who love your products and services, will share these portals with their followers.


It Increases Sales Conversion Rates

Every blog post, image, video, or comment on your social media is a chance for someone to react, engage, and convert to a sale. Not every interaction results in a conversion, but the more you communicate, the greater your chances.


It Is Cost-Effective

The best part about social media is that if you have an Internet connection and a computer, anyone can participate. For small businesses getting started in marketing, social media is accessible and affordable. And as an advertising strategy, social media marketing is possibly the most cost-effective approach.


There’s no denying that social media has many advantages for start-ups and established brands. When done right, social media marketing can lead to more customers, more traffic, and more conversions. However, the importance of social media in business can only be understood once you start applying it. Joining this trend in digital marketing is no longer a matter of choice if you want to succeed.

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