Building a Strong Brand Identity for Your Business
Good brand identity can set you apart from your competitors. However, strong brand identity delivers brand loyalty and trust. There is a common belief that brand identity is an organisations brand name and logo. While these are significant components of brand
Top 10 Innovative Packaging Concepts
Have you ever wondered why you initially purchase a specific brand? Yes, you may have needed shampoo and conditioner, but did you need that particular variety? The one with the sleek, expensive looking bottles? Probably not, but you bought them