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The Top 7 Big Marketing Ideas for Small Budgets

Building a small business is hard, and marketing on a budget can be even harder. However, nowadays, small businesses have greater access to cost-effective marketing tools. Mix that with a little innovation, and a big budget isn’t necessary to market your business effectively.


1. Speak at Seminars

Many organisations are looking for qualified, subject-matter experts who can present to their audience. Speaking at a seminar provides publicity from both marketing the event and from the event itself. A lot of people hate public speaking though. However, the more you do it, the easier it gets. You don’t have to be a pro either, as long as the information you share is helpful. Moreover, speaking at seminars places you in the position of a credible authority in your field, increasing your professional profile.


2. Highlight Your Community Spirit

Community involvement increases brand awareness and can also provide invaluable networking connections. Connections that might otherwise have not eventuated, because we tend to network within our own industries. Participate by becoming involved in activities such as volunteering, sponsoring a local sports team, or hosting a fundraiser.


3. Business Collaborations

Gather together a group of synergistic, non-competitive businesses in your area and agree to cross-promote. Promotions can include sharing each other’s coupons, website links, and so on. Or it can mean having joint promotions and sharing the cost of signage. In collaborating with each other, you are expanding your customer base to a customer base you might not otherwise reach.


4. Become an Industry Authority on a Handful of Content Topics

People Google solutions to their problems. To help them out, set up a business blog and focus on a handful (roughly 5 – 7) content topics that you know well. Then, write diligently on those topics (or hire a freelance writer) and impart your knowledge to your audience. Benefits include leads capture, email subscriptions, and increased search “authority” as more people visit your site and share your content.


5. Host an Event or Workshop

Events and workshops are great ways to gain exposure for your business. Give away a free seminar or workshop to get people in your doors. Then, as they become popular, you can start charging a small fee – enhancing the integrity of what you are offering. Provide knowledge that you think would be useful to your target audience and utilise your collaborators as well.


6. Create and Share Educational Videos

Small business owners often hesitate to create how-to videos. They fear that if they show people how they do their work, no one will hire them. Yet, often the opposite is true, and people will come to you when they realise they cannot reproduce your work. For most people though, the fact is video can be demanding and intimidating to make. However, apart from the fact that it doesn’t have to be an Oscar winner, there are many small production houses around that are sure to have a package that fits your budget.


7. Hire a Reliable Digital Marketing Agency

A digital marketing agency is a great way to increase your digital marketing potential. Digital marketing is multi-pronged, in a constant state of flux, and complex. It is also becoming more and more vital to business’ growth and success. But make sure you partner with a digital marketing agency that has people with proven, up-to-the-minute expertise in the field and an excellent track record.

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