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How to Make Your Website Rank Higher

The art of SEO continually evolves, making it increasingly difficult to uncover the mysteries of the search engine results page (SERP). Consequently, the question of how to make a website rank higher haunts webmasters and business owners around the world. Even seasoned SEO writers and digital marketers can feel the pressure. However, while it might seem like a daunting task, you are not alone in your quest to learn how to make your website rank higher.


Page Authority

Page Authority is a score that predicts how well a specific page will rank on search engine result pages. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is based on dozens of varying factors that are calculated by a machine learning model to identify algorithms. There’s no single authority metric, but rather a group of data and signals that determine authority on a page-by-page basis. Websites with higher authority gain more traffic and have a better chance of taking the top spot in SERPs.


Keywords and SEO

Keywords define what your content is about and are what your audience is searching for. Including keywords in your articles’ main on-page elements, such as title, meta description, and body, is an effective SEO tool. However, there are other factors that need to be considered for effective SEO. These factors include video content, imagery, headings, and the way they all work together. There is no one way to attack SEO. You need to think about how you can appeal to your audience and what strategy will work for your situation.


Content length

An article or page word count is one of the first things that form a user’s opinion about an article. Long-form content creates the impression of in-depth analysis and can strongly influence a page authority. Moreover, the longer the content, the higher the volume of keywords you can add without “word stuffing”. For highly competitive keywords, aim to write more in-depth insights that overshadow your competition’s pages.


User behaviour signals

User behaviour signals include:

  • bounce rate – the number of website visitors who leave the site after viewing only one page
  • time spent on a website
  • pages per visit opened

Typically, the higher a page’s position in a SERP, the lower its bounce rate. To improve your bounce rate and time visitors spend on your website, make sure your content is relevant and interesting. Additionally, ensure your site is user-friendly, so your audience can navigate with ease. User behaviour signals are important, as they indicate whether your content is engaging and if the navigation of your website is convenient.



This data point represents the number of unique domains featured in your backlink profile. Your site’s backlink profile should be diverse and consist of trustful domains relevant to your niche. Websites that appear on SERPs for high-volume keywords have almost 10 times more backlinks than ones that appear for low-volume keywords. An important factor to remember though is that it’s not the number of backlinks that matter, but rather the quality of them.

These are only a few of the many tools for improving your search engine ranking. Web pages are critical to businesses, and it is keywords and ranking which make them stand out from the rest. To improve your website ranking, it’s important that your website is relevant to a user’s search criteria.

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